Everyday placebos

Dutch company, The Gift Label, have produced a range of soap and lotions, with labels on featuring phrases such as 'You Look Damn Good'. Is this just cute marketing, or could there be something more to it?I don't know if you remember Dove's great viral marketing campaign, about beauty patches? Women were given patches to … Continue reading Everyday placebos

A real game-changer

Researchers at Harvard and Basel University have proven that the placebo can still work when you know you're taking it! This research has great implications for improving informed consent in treatment plans involving the placebo effect. You can read a great summary of the research on The Independent.

Top 5 TED talks on the placebo effect

Our summary of the Top 5 TED Talks on the Placebo Effect - a great way to introduce and explore the subject.  Harnessing the Power of Placebos Alia Crum https://www.youtube.com/watch?v=WcQnSW1wpGA   Is there scientific proof we can heal ourselves?  Lissa Rankin https://www.youtube.com/watch?v=LWQfe__fNbs   TEDMED2014 Ted Kaptchuk https://www.youtube.com/watch?v=bbu6DolnUfM   The Power of the Placebo Effect Emma … Continue reading Top 5 TED talks on the placebo effect