I was once asked, ‘how do you want to change the world’? This is an important question, that everyone of us should think about from time to time. It is hard to pin down all my hopes for Yekize, but I will try…
I might not be able to fix the whole world, but I can fix a small part of it. Every one of us, has the power to make something better for someone, somewhere. And as the saying goes: ‘with great power comes great responsibility’. We all have the opportunity to change the world, and therefore we all have a responsibility to do so.
Yekize began life as a spontaneous idea that popped into my head on a rainy day. A few weeks later, that idea became a competition entry for the St Gallen Symposium. A few months later again, I was in St Gallen presenting my idea and developing it with a great team of people from all over the world. As my idea gained more interest and more support, I realised I had more responsibility to make this work.
So I wholeheartedly, want to explore how mechanisms of the placebo effect – including anticipated response and neuroimmune conditioning – can be put to use, to improve healthcare in developing countries. My primary goal, is to explore using neuroimmune conditioning to make medication go further, improving access to medication. But two ideas are better than one: I would also be interested in supporting the effects of drugs, by encouraging the best neuropsychological responses to the healthcare environment. Whatever the impact of Yekize turns out to be, I know that the world needs to change, I know that Yekize’s approach could help make that change and I know that I have to do my best to make that happen.